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February 20, 2006: Wildwood, MO – Whether you’re saving for your child’s college education, building your retirement nest egg, or trying to overcome runaway debt, there’s a new way to cut one more bill from the equation if you own an HDTV.
The off-air rooftop HDTV antenna is making waves in the digital television market as the most affordable and functional way to enjoy HDTV. Not only do the antennas provide the best high-definition picture available. They also come with a one-time price tag of $99, leading consumers to bid farewell to their cable companies and lock into a rooftop antenna.
Unlike digital cable, which typically costs $100 or more each month and provides less than optimal picture, HDTV antennas are not subscriber-based. The signal is available for free to anyone who owns an antenna. The savings potential is staggering. At $100 per month, consumers are spending $1,200 dollars on cable each year. In just ten years’ time, replacing cable with an HDTV antenna will save consumers nearly $12,000.
“Today’s off-air rooftop antennas have become so attractive to consumers because they are remarkably affordable and are unparalleled in terms of performance,” Antennas Direct President Richard Schneider said.
The results of this HDTV revelation have been staggering for the cable companies. Charter Communications reported losing over 50,000 cable customers in just the second quarter of 2005, and that number continues to compound.
According to Schneider, consumers were hesitant to adapt to the HDTV antenna technology early because of their design. Many of them are reminiscent in appearance of the antennas that were widely used before the dawn of cable television. However, Schneider adds that there are several models now available that are considerably smaller and blend seamlessly into the design of the home.
“Consumers are finding that even if they pair the antenna with a high-definition satellite service, they’re paying roughly half of what they were spending on cable, and receiving better picture quality.”
Antennas Direct is a St. Louis-based manufacturer and distributor of off air HDTV antennas. The company is one of 5 major manufacturers of off-air rooftop HDTV antennas in the country, and was founded in 2003 by Richard Schneider. Antennas Direct continues its fast-paced growth and recognition from the HDTV community through innovative form and function. For additional information on Antennas Direct, visit: www.antennasdirect.com.
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